A little while ago, Google posted a detailed update for website owners, content creators and publishers about how to perform better in their new AI-powered search experiences like AI Overviews and AI Mode
𝐁𝐮𝐭:
Not everyone can easily understand Google’s technical language.
So I took the time to break it down in simple, easy to understand words so that anyone can follow and apply it.
“Let’s decode what Google really wants from us in 2025”
𝟏. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐟𝐨𝐫 𝐏𝐞𝐨𝐩𝐥𝐞, 𝐍𝐨𝐭 𝐉𝐮𝐬𝐭 𝐆𝐨𝐨𝐠𝐥𝐞
Google wants content that:
– Is unique and genuinely helpful.
– Solves real problems or answers real questions.
– Stands out from the crowd (not generic stuff you find everywhere).
– Is written with humans in mind, not just search engines.
People are now searching with longer, more specific questions. If your content gives clear answers in a helpful way, you’re on the right track both for AI Overviews and regular search results.
𝟐. 𝐌𝐚𝐤𝐞 𝐒𝐮𝐫𝐞 𝐘𝐨𝐮𝐫 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐈𝐬 𝐄𝐚𝐬𝐲 𝐭𝐨 𝐔𝐬𝐞
Even if your content is great, it won’t work if:
– Your site is too slow,
– Hard to navigate,
– Full of annoying popups or distractions
Make your site simple, mobile-friendly and fast so people stay longer and actually read what you’ve created.
𝟑. 𝐋𝐞𝐭 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐜𝐜𝐞𝐬𝐬 𝐘𝐨𝐮𝐫 𝐖𝐞𝐛𝐬𝐢𝐭𝐞
Google can’t rank your content if it can’t find it.
Make sure:
– Googlebot is not blocked,
– Pages return a successful 200 status,
– Your content is actually indexable.
It’s basic technical SEO but super important.
𝟒. 𝐂𝐨𝐧𝐭𝐫𝐨𝐥 𝐇𝐨𝐰 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐡𝐨𝐰𝐬 𝐘𝐨𝐮𝐫 𝐂𝐨𝐧𝐭𝐞𝐧𝐭
You can choose what Google shows in AI results using tools like:
– nosnippet
– max-snippet
– noindex
If you want full control, use these settings wisely.
𝟓. 𝐔𝐬𝐞 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞𝐝 𝐃𝐚𝐭𝐚 (𝐂o𝐫𝐫𝐞𝐜𝐭𝐥𝐲)
Structured data helps Google understand your page better and can get you rich results like ratings, FAQs, etc.
BUT, the data must match your real content.
“Don’t try to trick the system”
𝟔. 𝐒𝐮𝐩𝐩𝐨𝐫𝐭 𝐘𝐨𝐮𝐫 𝐓𝐞𝐱𝐭 𝐰𝐢𝐭𝐡 𝐈𝐦a𝐠𝐞𝐬 & 𝐕𝐢𝐝𝐞𝐨𝐬
Google’s AI can now understand visuals too!
Make sure:
– Your pages include high-quality images/videos,
– Your Google Business Profile and Merchant Center info is up-to-date.
This helps for visual searches, voice queries and more.
𝟕. 𝐃𝐨𝐧’𝐭 𝐉𝐮𝐬𝐭 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐂𝐥𝐢𝐜𝐤𝐬 𝐛𝐮𝐭 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐑𝐞𝐚𝐥 𝐕𝐚𝐥𝐮𝐞
Google said clicks from AI search results are more engaged and high quality.
So instead of just tracking “how many people clicked”, ask:
– Did they sign up?
– Did they buy?
– Did they spend time reading?
That’s what real success looks like.
𝟖. 𝐊𝐞𝐞𝐩 𝐄𝐯𝐨𝐥𝐯𝐢𝐧𝐠 𝐖𝐢𝐭𝐡 𝐘𝐨𝐮𝐫 𝐔𝐬𝐞𝐫𝐬
Search is changing and so are users.
From blue links → videos → voice → AI Overviews — it’s all about giving people what they want, how they want it.
If your content evolves with user behavior, you’ll grow with it too.
I hope this simplified version helps more creators and businesses understand what Google really expects in 2025. If you found this helpful, feel free to share it and let’s help more people grow with AI-powered search.