Starting a brand-new website in 2025?
Well, ranking it on Google isn’t what it used to be. Things have changed. But the good news is some solid strategies still work like a charm.
In this blog, I’ll walk you through what’s new in 2025, what still works (and always will) and how I personally rank new sites even in today’s SEO game.
Whether you’re a beginner or just feeling lost in the SEO noise, this is for you.

My Quick Backstory (So You Know Where This Is Coming From)

A few years ago, I was just testing stuff on random websites. Fast forward to now I’ve ranked websites in competitive niches and helped local and international businesses grow through smart SEO.
This blog isn’t theory, it’s what I’ve actually done and still do.

What’s Changed in 2025?

1. Google’s Focus Has Shifted Again
   Google now focuses more on user experience and intent than ever before. That means:
   • AI-generated content? It won’t work unless it adds real value.
   • Keyword stuffing? Dead.
   • Thin content? Won’t rank even with backlinks.
   
2. EEAT is Now Non-Negotiable
   EEAT = Experience, Expertise, Authoritativeness, Trust.
   In short: Google wants to know who you are, why you’re qualified, and why people should trust your content.
   So, adding your real name, photo, and credibility signals (like LinkedIn, case studies, testimonials) really matters now.
   
3. Longer Sandboxing Period for New Sites
   New websites can take 3–6 months before they start ranking properly, even if your content is great. Google wants to “watch” new sites now.
   

What Still Works (and Will Always Work)

1. Helpful, Real Content
   If your content solves a problem better than others you win.
   Forget 1000 articles. Write 15 super-helpful ones and update them regularly.
   
2. Strong Internal Linking
   Build your site like a web, not a pile of pages. Smart internal linking helps Google understand your site faster and helps visitors stay longer.
   
3. Topical Authority
   Stick to one topic at first. If you’re starting a site about home renovation, don’t post about crypto tomorrow.
   
   Cover one niche deeply → Google sees you as an expert → You start ranking.
   
   
4. Fast & Mobile-Friendly Site
   If your website is slow or messy on mobile, forget rankings.
   Use tools like PageSpeed Insights and fix core issues.
   
5. On-Page SEO Still Wins
   Clean title tags, meta descriptions, headers and images with alt text, all this still matters big time. Just do the basics right and you’re ahead of 50% of the web.
   

How I Rank New Sites Today (My Process)

1. Pick one niche and research the audience deeply
   
2. Find low-competition keywords with real search intent
   
3. Create 10 – 15 quality pages/posts around those topics
   
4. Use internal linking to connect all content
   
5. Track performance with Google Search Console
   
6. Update content monthly to keep it fresh
   
7. Build credibility with case studies, reviews, or author pages
   

No shady hacks. No paid links. Just value + structure.

If you’re trying to rank a site this year and feeling overwhelmed, I’m always happy to help.

Lets Connect